A blog of advice, discussion and resources to help Small Business Professionals increase their income through the internet
Well known San Diego wedding planner Sharon Cole of A Dream Wedding by Sharon contacted me regarding improving her search engine marketing and internet presence. For a number of years she had been using a Bludomain website but recently found that with increasing competition, her … [Read more...]
One of the treats with a WordPress based website is how easy it is to measure results of your posts and other marketing activity. What gets measured gets done and the plugins discussed in this post can help. Of course you can get all this from Google Analytics, and if your … [Read more...]
Later this week I am working with two different clients to select new domain names for websites that have been up for about a year. Both are small businesses. In one case the domain name seems huge. It is 30 characters before adding any of the http:// or .com which is another … [Read more...]
It has become pretty clear to almost everyone that online search has eclipsed yellow pages advertising as having the best value and greatest results. Even for local business. Thirty years ago it was not unusual to see business paying $3,000 per month for a full-page front section … [Read more...]
When I do a website for a client there are effectively three customers I consider; the website owner, search engines and the prospective customer of the website owner's goods/services. For success, all three need to "like" the website. When Dennis Grimes asked me if I thought … [Read more...]
The theme upgrade for Kertesz and Kertesz II site owners is now available! As is my policy for compatibility, security and to make sure that my clients have every possibility of getting the best results for their site, the theme upgrade files are no charge. To receive the theme … [Read more...]
Some people are choosing to view the discussion around Flash and iPhones/iPads as Apple versus Adobe. I think a better perspective simply centers on open web standards, improving technology and what is best for content distribution/use. Many consumer electronics and internet … [Read more...]
One of my newer photography website clients (and a former Flash website owner) gets a lot business from Facebook. This morning he sent me an email with this link to the Facebook Developers Wiki asking if there was a way to automatically include the Facebook Share button on his website … [Read more...]
The bar must have WiFi. Now stop me if you have heard this one before ... but three websites each from different photographers (or any service or product that the prospect was searching for) meet a prospective client. Each may present only one page to try and make a sale. One … [Read more...]
Recently I was talking with Kerry at Camera Dojo and he asked what my choice plugins were when using WordPress as the content management system (CMS) for a total website. Below, in no particular order, is the "default" plug-in pack that I install when I begin setting up a WordPress … [Read more...]
Booking season is starting, it's time to significantly improve your Bludomain site's search results position. For all search possibilities, not just your business name. What would you say if I could promise you a full refund if I couldn’t improve your SEO score by 50% in just … [Read more...]
Here is what I mean. Some websites are passive websites that require you to market them. They are search marketing inept and need Adwords and other paid promotion to receive visitors. My websites are dynamic sites with active search marketing and SEO features and are social network … [Read more...]
This is my non-traditional site of the season. Recently a client asked me if I might do for a their new legal medical marijuana dispensary what I had done for their other businesses' internet marketing efforts. (Yep, it is legal in Colorado, has been since 2000.) Looking to learn … [Read more...]
It is pretty well established that a Bludomain website alone will never get good search results and resulting website traffic. Having experienced many months of poor search placement and website traffic, and then trying to SEO his Bludomain site to no avail Jim Bendewald of James … [Read more...]
It will often take a month or two or more after you get your domain name before you will have your final website. And it is not unusual for another month our two after that before your site is indexed. But as I have written before you can use that time to get your domain well indexed … [Read more...]
Every day I see troublesome SEO "tips" recommending hidden text and other techniques for Flash websites like Bludomain and others. Usually these tips are provided, and often even defended, by well meaning amateurs. But still defending them even when it is brought to their attention … [Read more...]
This is an excellent Washington Post article by Chadwick Matlin that discusses Facebook's recent acquisition of Friendfeed. And even better, provides insight into the use of Friendfeed and how Facebook may use its advantage, the ability to aggregate peoples activity from across … [Read more...]
He also said that "WordPress is a fantastic piece of software". So why should we care what Matt Cutts has to say? Well here is what the Wikipedia has to say about who is Matt Cutts: Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization … [Read more...]
The words "conversion" and "conversation" seem very similar to me. Plus I have never experienced converting anyone from a lead to a client without having a conversation. So if you can give your website the ability to engage in "conversation" or a dialog with site visitors you should … [Read more...]
Such is the situation in the race for the Texas governor's office. But, what is the website for the campaign for Texas governor doing that is causing the uproar and that help us in our own efforts to get higher search ranking on Google? It is more than keywords, it is auto-generated … [Read more...]
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