The web has complexity equal to our brain

I add this post as an extension of the post below. The web is so large and complex and is changing our communication and information pathways so fundamentally that it shows how important it is for your web presence to integrate into the web in as many ways as possible.
Below are the two points [...]

Teleseminar recording with exceptional wedding/bridal marketer Lori Osterberg

A lot of people have asked when this recording would be available and I just finished the editing and upload. I think it was the best, most valuable teleseminar for wedding/bridal marketers yet!
This last Wednesday evening was our regular monthly Great Wedding Network wedding/bridal marketing teleseminar.
Guest expert Lori Osterberg CEO of Vision of [...]

Help for the color scheme challenged, like me!

I love color! Unfortunately putting together innovative and attractive color schemes is a talent I do not have. One needs only to take a look at this blog for evidence. But, I have found help.
Colorschemer.com is sublime! Good for both wedding professionals and brides-to-be. The site has over 3,500 [...]

The perfect wedding professional website is a …blog?

But, probably not your father’s blog.
Web technology and, more importantly, web users are continually changing. We all realize the importance of our websites, and there is a range approaches from simple static text, dynamically generated pages to gorgeous flash presentation sites. They all have had a place in the evolution of the web [...]

Today’s brides-to-be want your email

If you still think that email doesn’t work, please read this very recent article from eMarketer. It is an excellent summary of recent consumer direct marketing channel preference.
Some important information from the article:

“Asked to judge the acceptability of various channels for marketing purposes on a scale of 1 to 5, respondents gave direct mail [...]

Indeed – Email Marketing Still Works!

For another insight into the value and power of well managed direct email marketing read this recent eMarketer article.
A few important grafs -

Half of US adult e-mail users surveyed in April 2008 for Merkle’s “View from the Inbox” study, conducted with Harris Interactive, said they had made an online purchase in the previous year [...]

Death Watch for Search Engine Optimization (SEO)?

I haven’t wanted to say much on this topic because the SEO voice is so loud. And for good reason, SEO had some great results and every website should still always have good search engine management and “hygiene”.
For the last few months I have been watching SEO consultants enhancing their marketing efforts at the same [...]

Comparing three web marketing options on your profits

As a wedding professional you have three major channels for business development and marketing on the web, in addition to your website.
They are

Paid Search like Google Adwords,
Display Ads/Banners on placed on wedding directory websites or other sites either directly or with a service like AdSense
Direct Email.

All three are used to inform people of [...]