I add this post as an extension of the post below. The web is so large and complex and is changing our communication and information pathways so fundamentally that it shows how important it is for your web presence to integrate into the web in as many ways as possible. Below are … [Read more...]
Help for the color scheme challenged, like me!
June 13, 2008 By Leave a Comment
I love color! Unfortunately putting together innovative and attractive color schemes is a talent I do not have. One needs only to take a look at this blog for evidence. But, I have found help.Colorschemer.com is sublime! Good for both wedding professionals and brides-to-be. … [Read more...]
The perfect wedding professional website is a …blog?
June 11, 2008 By 4 Comments
But, probably not your father's blog.Web technology and, more importantly, web users are continually changing. We all realize the importance of our websites, and there is a range approaches from simple static text, dynamically generated pages to gorgeous flash presentation sites. … [Read more...]
Today’s brides-to-be want your email
June 6, 2008 By Leave a Comment
If you still think that email doesn't work, please read this very recent article from eMarketer. It is an excellent summary of recent consumer direct marketing channel preference.Some important information from the article:"Asked to judge the acceptability of various channels for … [Read more...]
Indeed – Email Marketing Still Works!
May 28, 2008 By Leave a Comment
For another insight into the value and power of well managed direct email marketing read this recent eMarketer article.A few important grafs -Half of US adult e-mail users surveyed in April 2008 for Merkle's "View from the Inbox" study, conducted with Harris Interactive, said they … [Read more...]
Death Watch for Search Engine Optimization (SEO)?
May 25, 2008 By Leave a Comment
I haven’t wanted to say much on this topic because the SEO voice is so loud. And for good reason, SEO had some great results and every website should still always have good search engine management and “hygiene”.For the last few months I have been watching SEO consultants enhancing … [Read more...]
Comparing three web marketing options on your profits
May 21, 2008 By 1 Comment
As a wedding professional you have three major channels for business development and marketing on the web, in addition to your website.They arePaid Search like Google Adwords, Display Ads/Banners on placed on wedding directory websites or other sites either directly or with a service … [Read more...]
