A blog of advice, discussion and resources to help Small Business Professionals increase their income through the internet
One of the treats with a WordPress based website is how easy it is to measure results of your posts and other marketing activity. What gets measured gets done and the plugins discussed in this post can help. Of course you can get all this from Google Analytics, and if your … [Read more...]
Almost everyday I hear the question "What is the difference between Twitter and Facebook and why do I need both?" They are similar in that both are the "water" that can help make the internet marketing of your small business thrive. But they are very different forms. A simple … [Read more...]
Just in case you haven't seen it yet. Fun! Uplifting! (And the best reason ever to have a video of your wedding.) I hope it inspires ever more people to be creative in planning their wedding. "JK Wedding Entrance Dance" [youtube 4-94JhLEiN0 nolink] … [Read more...]
This is going to be one of those lazy blog posts where I suggest you go read someone else's blog, but it is Sunday afternoon and Rebecca Grinnals at Weddex blog has a great post about what I think will become the new wedding zietgeist, or cultural climate, which values meaning above … [Read more...]
A blog based website is not a "normal" website. Like Clark Kent it may look normal, but it has some special powers.Recently I wrote that it was my opinion that for marketing purposes a blog based site made the best wedding professional website. It stimulated some questions that … [Read more...]
But, probably not your father's blog.Web technology and, more importantly, web users are continually changing. We all realize the importance of our websites, and there is a range approaches from simple static text, dynamically generated pages to gorgeous flash presentation sites. … [Read more...]
If you still think that email doesn't work, please read this very recent article from eMarketer. It is an excellent summary of recent consumer direct marketing channel preference.Some important information from the article:"Asked to judge the acceptability of various channels for … [Read more...]
Just an article from CNN on weddings from hell and how to survive them.Some astounding disasters are described, but I liked best the closing paragraph's argument for simplicity -Future brides and grooms may also want to remember that the more bells and whistles they dream up for their … [Read more...]
I haven’t wanted to say much on this topic because the SEO voice is so loud. And for good reason, SEO had some great results and every website should still always have good search engine management and “hygiene”.For the last few months I have been watching SEO consultants enhancing … [Read more...]
This recent business news item from MSNBC asks, "Economy sticking a cake fork in bridezilla?"Well sourced, it offers anecdotal accounts that high value in weddings may become a new trend, replacing extravigance. Very much worth the few moments to read.Much to think about as far as … [Read more...]
Recently I had a message from a wedding professional in Oregon mentioning that weddings and revenue combined were down about 15% in her area and asking if wedding business was down in my area, too.My observation is that weddings are about the same in number, but that it seems like … [Read more...]
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