The Zen of Twitter and Facebook

Almost everyday I hear the question “What is the difference between Twitter and Facebook and why do I need both?” They are similar in that both are the “water” that can help make the internet marketing of your small business thrive. But they are very different forms. A simple answer is [...]

Jill and Kevin’s Wonderful Fun Wedding Processional

Just in case you haven’t seen it yet. Fun! Uplifting! (And the best reason ever to have a video of your wedding.) I hope it inspires ever more people to be creative in planning their wedding.
“JK Wedding Entrance Dance”

Measuring and Improving your Social Media Impact

As Web 2.0 evolves to returns the internet to its social media roots, albeit with great advancements, interconnectedness and opportunity, it is useful to try to get an idea how well you are doing. After all, the first step towards improving is measurement.
Fortunately Google has a tool, wouldn’t you know it . [...]

A new wedding zietgeist

This is going to be one of those lazy blog posts where I suggest you go read someone else’s blog, but it is Sunday afternoon and Rebecca Grinnals at Weddex blog has a great post about what I think will become the new wedding zietgeist, or cultural climate, which values meaning above luxury.
Her prime basis [...]

The secret life of a blog based website

A blog based website is not a “normal” website. Like Clark Kent it may look normal, but it has some special powers.
Recently I wrote that it was my opinion that for marketing purposes a blog based site made the best wedding professional website. It stimulated some questions that asked to me explain more [...]

The perfect wedding professional website is a …blog?

But, probably not your father’s blog.
Web technology and, more importantly, web users are continually changing. We all realize the importance of our websites, and there is a range approaches from simple static text, dynamically generated pages to gorgeous flash presentation sites. They all have had a place in the evolution of the web [...]

Today’s brides-to-be want your email

If you still think that email doesn’t work, please read this very recent article from eMarketer. It is an excellent summary of recent consumer direct marketing channel preference.
Some important information from the article:

“Asked to judge the acceptability of various channels for marketing purposes on a scale of 1 to 5, respondents gave direct mail [...]

Surviving and avoiding weddings from hell

Just an article from CNN on weddings from hell and how to survive them.
Some astounding disasters are described, but I liked best the closing paragraph’s argument for simplicity -
Future brides and grooms may also want to remember that the more bells and whistles they dream up for their wedding, the more chance there is for [...]

Death Watch for Search Engine Optimization (SEO)?

I haven’t wanted to say much on this topic because the SEO voice is so loud. And for good reason, SEO had some great results and every website should still always have good search engine management and “hygiene”.
For the last few months I have been watching SEO consultants enhancing their marketing efforts at the same [...]

It is not the format! It’s the story! Change your message for success.

The buzz on wedding marketing is to use blogs and newsletters/ezines. Unfortunately many of us are simply putting the same low results text content into these new formats. And we wonder why we are not getting improved sales. Because we haven’t changed the old message. Putting the same old message [...]

More on high value creative weddings

This recent business news item from MSNBC asks, “Economy sticking a cake fork in bridezilla?“
Well sourced, it offers anecdotal accounts that high value in weddings may become a new trend, replacing extravigance. Very much worth the few moments to read.
Much to think about as far as how to profitably position as the high value [...]

Are high value creative weddings the new "black"?

Recently I had a message from a wedding professional in Oregon mentioning that weddings and revenue combined were down about 15% in her area and asking if wedding business was down in my area, too.
My observation is that weddings are about the same in number, but that it seems like what is changing is that [...]