A blog of advice, discussion and resources to help Small Business Professionals increase their income through the internet
Well known San Diego wedding planner Sharon Cole of A Dream Wedding by Sharon contacted me regarding improving her search engine marketing and internet presence. For a number of years she had been using a Bludomain website but recently found that with increasing competition, her … [Read more...]
One of the treats with a WordPress based website is how easy it is to measure results of your posts and other marketing activity. What gets measured gets done and the plugins discussed in this post can help. Of course you can get all this from Google Analytics, and if your … [Read more...]
Don Samples of Midnight Magic Studios in Knoxville TN works hard and makes really great wedding videos. He has been a long time client and I adapted the first Kertesz release for use as his website starting in 2008 using WordPress 2.5. So it seems very unfair that his site was … [Read more...]
Later this week I am working with two different clients to select new domain names for websites that have been up for about a year. Both are small businesses. In one case the domain name seems huge. It is 30 characters before adding any of the http:// or .com which is another … [Read more...]
It has become pretty clear to almost everyone that online search has eclipsed yellow pages advertising as having the best value and greatest results. Even for local business. Thirty years ago it was not unusual to see business paying $3,000 per month for a full-page front section … [Read more...]
The bar must have WiFi. Now stop me if you have heard this one before ... but three websites each from different photographers (or any service or product that the prospect was searching for) meet a prospective client. Each may present only one page to try and make a sale. One … [Read more...]
Recently I was talking with Kerry at Camera Dojo and he asked what my choice plugins were when using WordPress as the content management system (CMS) for a total website. Below, in no particular order, is the "default" plug-in pack that I install when I begin setting up a WordPress … [Read more...]
Booking season is starting, it's time to significantly improve your Bludomain site's search results position. For all search possibilities, not just your business name. What would you say if I could promise you a full refund if I couldn’t improve your SEO score by 50% in just … [Read more...]
Here is what I mean. Some websites are passive websites that require you to market them. They are search marketing inept and need Adwords and other paid promotion to receive visitors. My websites are dynamic sites with active search marketing and SEO features and are social network … [Read more...]
Mike and ElizaBeth Black of Black Studios are always working to enhance their services and business. So recently Mike set out to further increase the search results rank and site traffic of his Bludomain website (which is also hosted by Bludomain). Mike had worked meticulously to … [Read more...]
It is easy to move the content of a Blogger blog into WordPress. But that is just the first part of moving your blog. You should really want to move all the benefits of your Blogspot blog to your new WordPress blog. This is particularly true for many photographers who have Bludomain … [Read more...]
This is my non-traditional site of the season. Recently a client asked me if I might do for a their new legal medical marijuana dispensary what I had done for their other businesses' internet marketing efforts. (Yep, it is legal in Colorado, has been since 2000.) Looking to learn … [Read more...]
It will often take a month or two or more after you get your domain name before you will have your final website. And it is not unusual for another month our two after that before your site is indexed. But as I have written before you can use that time to get your domain well indexed … [Read more...]
Facebook Pages can boost the internet marketing of your small business significantly. They are well indexed by Google and other search enginges, plus Facebook itself is becoming a significant search engine. Not only is it a way for increasing your presence in natural or organic … [Read more...]
Every day I see troublesome SEO "tips" recommending hidden text and other techniques for Flash websites like Bludomain and others. Usually these tips are provided, and often even defended, by well meaning amateurs. But still defending them even when it is brought to their attention … [Read more...]
Almost everyday I hear the question "What is the difference between Twitter and Facebook and why do I need both?" They are similar in that both are the "water" that can help make the internet marketing of your small business thrive. But they are very different forms. A simple … [Read more...]
He also said that "WordPress is a fantastic piece of software". So why should we care what Matt Cutts has to say? Well here is what the Wikipedia has to say about who is Matt Cutts: Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization … [Read more...]
Once in a while I find a Bludomain hosting account that does not have Fantastico enabled, making it not possible to set-up WordPress on Bludomain following my illustrated how-to guide from last week. What happens is when you click on the Fantastico icon you will get a screen that … [Read more...]
The words "conversion" and "conversation" seem very similar to me. Plus I have never experienced converting anyone from a lead to a client without having a conversation. So if you can give your website the ability to engage in "conversation" or a dialog with site visitors you should … [Read more...]
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