This is going to be one of those lazy blog posts where I suggest you go read someone else's blog, but it is Sunday afternoon and Rebecca Grinnals at Weddex blog has a great post about what I think will become the new wedding zietgeist, or cultural climate, which values meaning above … [Read more...]
The secret life of a blog based website
June 16, 2008 By Leave a Comment
A blog based website is not a "normal" website. Like Clark Kent it may look normal, but it has some special powers.Recently I wrote that it was my opinion that for marketing purposes a blog based site made the best wedding professional website. It stimulated some questions that … [Read more...]
Today’s brides-to-be want your email
June 6, 2008 By Leave a Comment
If you still think that email doesn't work, please read this very recent article from eMarketer. It is an excellent summary of recent consumer direct marketing channel preference.Some important information from the article:"Asked to judge the acceptability of various channels for … [Read more...]
Death Watch for Search Engine Optimization (SEO)?
May 25, 2008 By Leave a Comment
I haven’t wanted to say much on this topic because the SEO voice is so loud. And for good reason, SEO had some great results and every website should still always have good search engine management and “hygiene”.For the last few months I have been watching SEO consultants enhancing … [Read more...]
The Challenge in Marketing to Gen Y / Millenial Brides-to-be
May 15, 2008 By 4 Comments
I recently came across this open letter on Facebook. I think it is very instructive as to the intelligence of this generation's brides-to-be and how we need to become more authentic and helpful in marketing our services. If anyone would/want, please comment on this opinion by Ashley … [Read more...]
