A new wedding zietgeist

This is going to be one of those lazy blog posts where I suggest you go read someone else’s blog, but it is Sunday afternoon and Rebecca Grinnals at Weddex blog has a great post about what I think will become the new wedding zietgeist, or cultural climate, which values meaning above luxury.
Her prime basis [...]

The secret life of a blog based website

A blog based website is not a “normal” website. Like Clark Kent it may look normal, but it has some special powers.
Recently I wrote that it was my opinion that for marketing purposes a blog based site made the best wedding professional website. It stimulated some questions that asked to me explain more [...]

Today’s brides-to-be want your email

If you still think that email doesn’t work, please read this very recent article from eMarketer. It is an excellent summary of recent consumer direct marketing channel preference.
Some important information from the article:

“Asked to judge the acceptability of various channels for marketing purposes on a scale of 1 to 5, respondents gave direct mail [...]

The Power of APPLICATIONS! Easy, Low-cost, Results – Expand Your Brand plus Direct Market in Facebook & MySpace

Many people have well justified reservations regarding the return on investment in marketing on social networks such as MySpace and Facebook. While brands are easily extensible into the social networking environment through profile creation, addition of friends, group presence and advertising, actually making sales is difficult.
Advertising on social network has had infrequent success. [...]

Insights to Facebook and MySpace friends and our upcoming May 28th teleseminar

Just a short post, part of getting ready for our free teleseminar regarding how wedding/bridal professionals can use MySpace and Facebook to increase their income.
Newsweek has a helpful article online by Steven Levy covering Facebook and MySpace friending, “How Many Friends Is Too Many?” The article provides excellent info contrasting the two [...]

Death Watch for Search Engine Optimization (SEO)?

I haven’t wanted to say much on this topic because the SEO voice is so loud. And for good reason, SEO had some great results and every website should still always have good search engine management and “hygiene”.
For the last few months I have been watching SEO consultants enhancing their marketing efforts at the same [...]

It is not the format! It’s the story! Change your message for success.

The buzz on wedding marketing is to use blogs and newsletters/ezines. Unfortunately many of us are simply putting the same low results text content into these new formats. And we wonder why we are not getting improved sales. Because we haven’t changed the old message. Putting the same old message [...]

The Challenge in Marketing to Gen Y / Millenial Brides-to-be

I recently came across this open letter on Facebook. I think it is very instructive as to the intelligence of this generation’s brides-to-be and how we need to become more authentic and helpful in marketing our services. If anyone would/want, please comment on this opinion by Ashley Keene a college senior from Cincinnati.
“My [...]