The Joy of a WordPress Based Website

One of my newer photography website clients (and a former Flash website owner) gets a lot business from Facebook. This morning he sent me an email with this link to the Facebook Developers Wiki asking if there was a way to automatically include the Facebook Share button on his website pages and posts. If you [...]

Anyone using MySpace for marketing these days?

This morning I came across an interesting article in the Financial Times, titled “The Rise and Fall of MySpace” It outlines some of the management issues of bring … bought by a large media empire while trying to keep up with the likes of Facebook and Twitter. It is an interesting read, and focuses on [...]

Newest WordPress Real Estate Website – EveryHomeOnline.com

It has become well accepted by Real Estate marketing experts that WordPress is a great way for Real Estate professionals to communicate and interact and network on line with buyers, sellers and others. So you can think of what will happen when WordPress becomes the basis for a complete Real Estate website.
A website that [...]

Facebook Fan Box Widget for Internet Marketing Success for Professionals

Below is the Fan Box Widget for my new Facebook Page. Just exploring options as I am setting up the my business page on Facebook I am undecided as to the effectiveness of this option. On one hand it will drive traffic to your Facebook page on the other hand that may [...]

Setting Up The Best Facebook Page For Your Business

Facebook Pages can boost the internet marketing of your small business significantly. They are well indexed by Google and other search enginges, plus Facebook itself is becoming a significant search engine. Not only is it a way for  increasing your presence in natural or organic search, Facebook is a major potential communication channel [...]

Facebook and Friendfeed

This is an excellent Washington Post article by Chadwick Matlin that discusses Facebook’s recent acquisition of Friendfeed.  And even better, provides insight into the use of Friendfeed and how Facebook may use its advantage, the ability to aggregate peoples activity from across many social media sites. The article really helped me better appreciate the value [...]

The Zen of Twitter and Facebook

Almost everyday I hear the question “What is the difference between Twitter and Facebook and why do I need both?” They are similar in that both are the “water” that can help make the internet marketing of your small business thrive. But they are very different forms. A simple answer is [...]

Measuring and Improving your Social Media Impact

As Web 2.0 evolves to returns the internet to its social media roots, albeit with great advancements, interconnectedness and opportunity, it is useful to try to get an idea how well you are doing. After all, the first step towards improving is measurement.
Fortunately Google has a tool, wouldn’t you know it . [...]

Monthly Facebook Visits Overtake MSN, Nearing Google and Yahoo

Because it shows how important Facebook and Twitter are becoming to presenting your business/services on the internet I meant to get this published a few days ago. Sorry for the delay.
Even if you have already noted the article from TechCrunch sharing how Facebook continues to grow and is on the verge of eclipsing the [...]

The internet became popular because it was (as it is now) a social network

At this point in time with so much of our business and income being derived from the internet, it is easy to forget that what made the internet popular was its inherent nature as a social network.
In 1993 when I put my first business webpage on the internet I was getting lots of flame [...]

Americans double their time spent on social networks

One of the keys to marketing success is to go where the customers are, and they are on social networks more than ever.
So how to reach them with spending all your time on the social networks? Let your website do it! Fortunately astute small business people can reach potential clients through social networks [...]

The Power of APPLICATIONS! Easy, Low-cost, Results – Expand Your Brand plus Direct Market in Facebook & MySpace

Many people have well justified reservations regarding the return on investment in marketing on social networks such as MySpace and Facebook. While brands are easily extensible into the social networking environment through profile creation, addition of friends, group presence and advertising, actually making sales is difficult.
Advertising on social network has had infrequent success. [...]

Insights to Facebook and MySpace friends and our upcoming May 28th teleseminar

Just a short post, part of getting ready for our free teleseminar regarding how wedding/bridal professionals can use MySpace and Facebook to increase their income.
Newsweek has a helpful article online by Steven Levy covering Facebook and MySpace friending, “How Many Friends Is Too Many?” The article provides excellent info contrasting the two [...]

It is not the format! It’s the story! Change your message for success.

The buzz on wedding marketing is to use blogs and newsletters/ezines. Unfortunately many of us are simply putting the same low results text content into these new formats. And we wonder why we are not getting improved sales. Because we haven’t changed the old message. Putting the same old message [...]

Info you need before you setup your Facebook profile

Everyday I come across new Facebook profiles established by wedding professionals. And every week a few of those profiles are deleted by Facebook. Profiles that have had a lot of effort and use. Profiles with a large number of contacts.
Why? The most common and irreparable problem is that the profile was [...]