A Dream Wedding by Sharon Replaces Their Old Bludomain Flash Website with a New WordPress Site

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Well known San Diego wedding planner Sharon Cole of A Dream Wedding by Sharon contacted me regarding improving her search engine marketing and internet presence.  For a number of years she had been using a Bludomain website but recently found that with increasing competition, her … [Read more...]

How to Import Your Website Blog into Your Facebook Business Page

Here is the how-to for automatically importing your website's blog posts onto your Facebook business page. It is not very complicated, but it is not very intuitive either so it made sense to share the instructions in a short video. As I mention in the video it can take a while … [Read more...]

The Joy of a WordPress Based Website

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One of my newer photography website clients (and a former Flash website owner) gets a lot business from Facebook. This morning he sent me an email with this link to the Facebook Developers Wiki asking if there was a way to automatically include the Facebook Share button on his website … [Read more...]

Anyone using MySpace for marketing these days?

This morning I came across an interesting article in the Financial Times, titled "The Rise and Fall of MySpace" It outlines some of the management issues of bring ... bought by a large media empire while trying to keep up with the likes of Facebook and Twitter. It is an interesting … [Read more...]

Newest WordPress Real Estate Website – EveryHomeOnline.com

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It has become well accepted by Real Estate marketing experts that WordPress is a great way for Real Estate professionals to communicate and interact and network on line with buyers, sellers and others. So you can think of what will happen when WordPress becomes the basis for a complete … [Read more...]

Facebook Fan Box Widget for Internet Marketing Success for Professionals

Below is the Fan Box Widget for my new Facebook Page. Just exploring options as I am setting up the my business page on Facebook I am undecided as to the effectiveness of this option. On one hand it will drive traffic to your Facebook page on the other hand that may be traffic … [Read more...]

Setting Up The Best Facebook Page For Your Business

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Facebook Pages can boost the internet marketing of your small business significantly. They are well indexed by Google and other search enginges, plus Facebook itself is becoming a significant search engine. Not only is it a way for  increasing your presence in natural or organic … [Read more...]

Facebook and Friendfeed

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This is an excellent Washington Post article by Chadwick Matlin that discusses Facebook's recent acquisition of Friendfeed.  And even better, provides insight into the use of Friendfeed and how Facebook may use its advantage, the ability to aggregate peoples activity from across … [Read more...]

The Zen of Twitter and Facebook

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Almost everyday I hear the question "What is the difference between Twitter and Facebook and why do I need both?" They are similar in that both are the "water" that can help make the internet marketing of your small business thrive. But they are very different forms. A simple … [Read more...]

Measuring and Improving your Social Media Impact

As Web 2.0 evolves to returns the internet to its social media roots, albeit with great advancements, interconnectedness and opportunity, it is useful to try to get an idea how well you are doing. After all, the first step towards improving is measurement. Fortunately Google has … [Read more...]

Monthly Facebook Visits Overtake MSN, Nearing Google and Yahoo

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Because it shows how important Facebook and Twitter are becoming to presenting your business/services on the internet I meant to get this published a few days ago. Sorry for the delay. Even if you have already noted the article from TechCrunch sharing how Facebook continues to … [Read more...]

The internet became popular because it was (as it is now) a social network

At this point in time with so much of our business and income being derived from the internet, it is easy to forget that what made the internet popular was its inherent nature as a social network. In 1993 when I put my first business webpage on the internet I was getting lots … [Read more...]

Americans double their time spent on social networks

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One of the keys to marketing success is to go where the customers are, and they are on social networks more than ever. So how to reach them with spending all your time on the social networks? Let your website do it! Fortunately astute small business people can reach potential clients … [Read more...]

The Power of APPLICATIONS! Easy, Low-cost, Results – Expand Your Brand plus Direct Market in Facebook & MySpace

Many people have well justified reservations regarding the return on investment in marketing on social networks such as MySpace and Facebook. While brands are easily extensible into the social networking environment through profile creation, addition of friends, group presence and … [Read more...]

Insights to Facebook and MySpace friends and our upcoming May 28th teleseminar

Just a short post, part of getting ready for our free teleseminar regarding how wedding/bridal professionals can use MySpace and Facebook to increase their income.Newsweek has a helpful article online by Steven Levy covering Facebook and MySpace friending, "How Many Friends Is Too … [Read more...]

It is not the format! It’s the story! Change your message for success.

The buzz on wedding marketing is to use blogs and newsletters/ezines. Unfortunately many of us are simply putting the same low results text content into these new formats. And we wonder why we are not getting improved sales. Because we haven't changed the old message. Putting … [Read more...]

Info you need before you setup your Facebook profile

Everyday I come across new Facebook profiles established by wedding professionals. And every week a few of those profiles are deleted by Facebook. Profiles that have had a lot of effort and use. Profiles with a large number of contacts. Why? The most common and irreparable … [Read more...]