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It’s a Slam Dunk – the power of wedding show lead follow up

January 15, 2009 By admin Leave a Comment
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This is a continuation of my earlier post in that it is a note from the same person, regarding her website traffic improvement and upcoming appointments by following up on the contacts from the wedding show. "I know you love this stuff for your blog, so I thought I would update you. After … [Read more...]

Filed Under: Leads, Profits, Sales, Wedding Marketing Tagged With: bridal show, direct email, direct marketing, lead follow-up, web/blogsite, wedding show

Teleseminar recording with exceptional wedding/bridal marketer Lori Osterberg

June 27, 2008 By Marc 1 Comment

A lot of people have asked when this recording would be available and I just finished the editing and upload. I think it was the best, most valuable teleseminar for wedding/bridal marketers yet! This last Wednesday evening was our regular monthly Great Wedding Network wedding/bridal … [Read more...]

Filed Under: Advertising, Blogs, Leads, Profits, Sales, Teleseminar, Websites, Wedding Marketing Tagged With: direct email, SEO, Social Networks, web

Today’s brides-to-be want your email

June 6, 2008 By Marc Leave a Comment

If you still think that email doesn't work, please read this very recent article from eMarketer. It is an excellent summary of recent consumer direct marketing channel preference.Some important information from the article:"Asked to judge the acceptability of various channels for … [Read more...]

Filed Under: Advertising, Profits, Sales, Wedding Marketing Tagged With: direct email, GenY, Millenial, statistics, trends, web

Indeed – Email Marketing Still Works!

May 28, 2008 By Marc Leave a Comment

For another insight into the value and power of well managed direct email marketing read this recent eMarketer article.A few important grafs -Half of US adult e-mail users surveyed in April 2008 for Merkle's "View from the Inbox" study, conducted with Harris Interactive, said they … [Read more...]

Filed Under: Advertising, Leads, Profits, Sales, Wedding Marketing Tagged With: direct email, web

It is not the format! It’s the story! Change your message for success.

May 23, 2008 By Marc 1 Comment

The buzz on wedding marketing is to use blogs and newsletters/ezines. Unfortunately many of us are simply putting the same low results text content into these new formats. And we wonder why we are not getting improved sales. Because we haven't changed the old message. Putting … [Read more...]

Filed Under: Advertising, Wedding Marketing Tagged With: Branding, direct email, Facebook, GenY, Millenial, Social Networks, trends

Direct Email Marketing and the Rule of Seven

May 20, 2008 By Marc 1 Comment

How many products have you ever purchased based upon the first and only commercial information you had? Any? That is the foundation for the Rule of Seven. And it is important because it is one the marketing rules, that when followed, will make you successful.The Rule of Seven stems … [Read more...]

Filed Under: Advertising, Leads, Sales, Wedding Marketing Tagged With: direct email