It’s a Slam Dunk – the power of wedding show lead follow up

This is a continuation of my earlier post in that it is a note from the same person, regarding her website traffic improvement and upcoming appointments by following up on the contacts from the wedding show.
“I know you love this stuff for your blog, so I thought I would update you.
After sending a follow-up email [...]

Teleseminar recording with exceptional wedding/bridal marketer Lori Osterberg

A lot of people have asked when this recording would be available and I just finished the editing and upload. I think it was the best, most valuable teleseminar for wedding/bridal marketers yet!
This last Wednesday evening was our regular monthly Great Wedding Network wedding/bridal marketing teleseminar.
Guest expert Lori Osterberg CEO of Vision of [...]

Today’s brides-to-be want your email

If you still think that email doesn’t work, please read this very recent article from eMarketer. It is an excellent summary of recent consumer direct marketing channel preference.
Some important information from the article:

“Asked to judge the acceptability of various channels for marketing purposes on a scale of 1 to 5, respondents gave direct mail [...]

Indeed – Email Marketing Still Works!

For another insight into the value and power of well managed direct email marketing read this recent eMarketer article.
A few important grafs -

Half of US adult e-mail users surveyed in April 2008 for Merkle’s “View from the Inbox” study, conducted with Harris Interactive, said they had made an online purchase in the previous year [...]

It is not the format! It’s the story! Change your message for success.

The buzz on wedding marketing is to use blogs and newsletters/ezines. Unfortunately many of us are simply putting the same low results text content into these new formats. And we wonder why we are not getting improved sales. Because we haven’t changed the old message. Putting the same old message [...]

Direct Email Marketing and the Rule of Seven

How many products have you ever purchased based upon the first and only commercial information you had? Any? That is the foundation for the Rule of Seven. And it is important because it is one the marketing rules, that when followed, will make you successful.
The Rule of Seven stems from marketing research work that Dr. [...]