Blogger or WordPress … that is the question. UPDATED

This weekend I transferred a number of Blogger blogs over to WordPress. A frequent comment was that if they had known more they would have begun their blog on WordPress. While it doesn’t really matter on what platform you begin your blog experience with, like a spoon or a fork … Blogger and [...]

A new marketing agency devoted to only wedding and bridal businesses

Colleague and friend Christine Boulton, well known wedding/bridal business consultant and writer extraordinaire, has new marketing agency for wedding and bridal businesses!The Agency at Think Like A Bride provides a full range of high value/low cost marketing services to wedding and bridal businesses all dedicated to increasing profits.
Visit her new website and learn what [...]

Death Watch for Search Engine Optimization (SEO)?

I haven’t wanted to say much on this topic because the SEO voice is so loud. And for good reason, SEO had some great results and every website should still always have good search engine management and “hygiene”.
For the last few months I have been watching SEO consultants enhancing their marketing efforts at the same [...]

It is not the format! It’s the story! Change your message for success.

The buzz on wedding marketing is to use blogs and newsletters/ezines. Unfortunately many of us are simply putting the same low results text content into these new formats. And we wonder why we are not getting improved sales. Because we haven’t changed the old message. Putting the same old message [...]

Lies, Damned Lies and Statistics – Average Wedding Spending

If Bill Gates, the founder of Microsoft, walks into a crowded bar … everyone in the bar is instantly a multimillionaire. On average, that is.
Most of us are aware of the constantly quoted and increasing average wedding cost number. I wonder how many of us really understand what the number means, I [...]

Branding by Ben Mack, Free "Think Two Products Ahead" Video

He has a lot of fans and Ben Mack always seems to have a little different approach in making the marketing practice of the major companies approachable by very small businesses. I recently came across this recent 79 minute video by Ben Mack on Google.

It is worth a “watch”! Here’s the description – “Ben Mack [...]

Recap of our recent Branding for Wedding Professionals teleseminar

Thank you to all who participated in our teleseminar on April 30th with Christine Boulton of Think Like A Bride.
It was a great discussion and a wonderful exchange of ideas. A few after word comments from participants sent in by email:“It was informative so thank you for inviting us!” “Thanks for coordinating that [...]