A blog of advice, discussion and resources to help Small Business Professionals increase their income through the internet
Later this week I am working with two different clients to select new domain names for websites that have been up for about a year. Both are small businesses. In one case the domain name seems huge. It is 30 characters before adding any of the http:// or .com which is another … [Read more...]
It has become pretty clear to almost everyone that online search has eclipsed yellow pages advertising as having the best value and greatest results. Even for local business. Thirty years ago it was not unusual to see business paying $3,000 per month for a full-page front section … [Read more...]
Here is what I mean. Some websites are passive websites that require you to market them. They are search marketing inept and need Adwords and other paid promotion to receive visitors. My websites are dynamic sites with active search marketing and SEO features and are social network … [Read more...]
It is easy to move the content of a Blogger blog into WordPress. But that is just the first part of moving your blog. You should really want to move all the benefits of your Blogspot blog to your new WordPress blog. This is particularly true for many photographers who have Bludomain … [Read more...]
This is my non-traditional site of the season. Recently a client asked me if I might do for a their new legal medical marijuana dispensary what I had done for their other businesses' internet marketing efforts. (Yep, it is legal in Colorado, has been since 2000.) Looking to learn … [Read more...]
It will often take a month or two or more after you get your domain name before you will have your final website. And it is not unusual for another month our two after that before your site is indexed. But as I have written before you can use that time to get your domain well indexed … [Read more...]
Facebook Pages can boost the internet marketing of your small business significantly. They are well indexed by Google and other search enginges, plus Facebook itself is becoming a significant search engine. Not only is it a way for increasing your presence in natural or organic … [Read more...]
Every day I see troublesome SEO "tips" recommending hidden text and other techniques for Flash websites like Bludomain and others. Usually these tips are provided, and often even defended, by well meaning amateurs. But still defending them even when it is brought to their attention … [Read more...]
Almost everyday I hear the question "What is the difference between Twitter and Facebook and why do I need both?" They are similar in that both are the "water" that can help make the internet marketing of your small business thrive. But they are very different forms. A simple … [Read more...]
Twitter for target area marketing! Twitter recently announced that it will add a new feature which will let people "see" where tweets are coming from. It hasn't been implemented yet, but will be coming soon. For my clients' marketing purposes I am really looking forward to this … [Read more...]
He also said that "WordPress is a fantastic piece of software". So why should we care what Matt Cutts has to say? Well here is what the Wikipedia has to say about who is Matt Cutts: Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization … [Read more...]
The words "conversion" and "conversation" seem very similar to me. Plus I have never experienced converting anyone from a lead to a client without having a conversation. So if you can give your website the ability to engage in "conversation" or a dialog with site visitors you should … [Read more...]
Such is the situation in the race for the Texas governor's office. But, what is the website for the campaign for Texas governor doing that is causing the uproar and that help us in our own efforts to get higher search ranking on Google? It is more than keywords, it is auto-generated … [Read more...]
Don Samples of Midnight Magic Videography in Knoxville TN just sent me a note recounting his satisfaction and success from using our website. I really like that we were able to help his success, but before I share his experience I need to tell you a little about how we began. About … [Read more...]
Well over half the websites I come across can host their own free blog, but instead chose to use a different website like Blogspot, putting their best marketing content on a different business' website. Be kind to yourself and your business, keep your best content on your own site. … [Read more...]
Most meaningful lasting improvement is search page results comes for improving your site content and structure. But a few months ago I shared an SEO tidbit about increasing the time to expiration for your domain name. Something that takes just a few minutes and has no cost other … [Read more...]
A few weeks ago we began an effort to move a client's internet presence up to the top ten Google results. And reduce their monthly expense. I blogged some about the big increase in SEO score we gained for the site last month it in this post SEO that works! Now, less than 30 days … [Read more...]
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