A blog of advice, discussion and resources to help Small Business Professionals increase their income through the internet
The bar must have WiFi. Now stop me if you have heard this one before ... but three websites each from different photographers (or any service or product that the prospect was searching for) meet a prospective client. Each may present only one page to try and make a sale. One … [Read more...]
The words "conversion" and "conversation" seem very similar to me. Plus I have never experienced converting anyone from a lead to a client without having a conversation. So if you can give your website the ability to engage in "conversation" or a dialog with site visitors you should … [Read more...]
Announcing release of Kertesz2 our new WordPress based full dialog website for Professional Photographers. Featuring an easy to configure landing page and impressive dynamic image content gallery Kertesz2 offers style and ease of use. Kertesz2 is an excellent full featured stand … [Read more...]
One of the keys to marketing success is to go where the customers are, and they are on social networks more than ever. So how to reach them with spending all your time on the social networks? Let your website do it! Fortunately astute small business people can reach potential clients … [Read more...]
This is a continuation of my earlier post in that it is a note from the same person, regarding her website traffic improvement and upcoming appointments by following up on the contacts from the wedding show. "I know you love this stuff for your blog, so I thought I would update you. After … [Read more...]
Yesterday I had a note from a client who was disappointed by the low number of website visitors following her presence at a well attended wedding show. She wrote: "I did what was supposed to be a BIG wedding show. ... I checked my {website} stats from this weekend and there were … [Read more...]
This was going to be the "everything you need to know" post of following up on your bridal and wedding show leads. But I found that Andy Ebon has just recently created a great post on this most fundamental practice, though unused opportunity. And then that there was some relevant … [Read more...]
The marketing activity we all hope for; the free, powerful word of mouth referral to our website is severely hampered by Flash based website. The monolithic nature of Flash websites prevent anyone directing a contact into a specific part of your website. So they take a screen capture … [Read more...]
If you haven't been taking lessons at the CameraDojo, you probably should take the time to visit. It could only help you gain the skill to survive and thrive in meeting any challenge ... even this economic recession. Created by well known and respected photographers, Kerry and … [Read more...]
Record breaking success is always a challenge, and without doubt 2009 will be a very challenging environment for all wedding professionals. Now before we begin, how about we take a little time today for pay heed to past customs and today's pulse with Black Eyed Peas. It can't harm. My … [Read more...]
It is time to shift your positioning. There are probably some lessons here for wedding professionals as we go into the booking season. Regardless of client base, many of us have already noticed that for 2009 it seems that ostentatious luxury is "out" and here are a couple of … [Read more...]
As I read through my own blogging, and that of other wedding professionals of all walks, I see that I/we need to makes some changes for the New Year. PROMOTE YOURSELF! Use at least 10%-20% of your posts to: Share your solutions. Stress your benefits. Promote your business. Illustrate … [Read more...]
For many of us, it is that time of year again. In a few weeks we will be stting up our displays in wedding and bridal shows, hoping to schedule weddings for 2009 and 2010 or at least get solid contacts that will soon convert to contracts. So I though it might be helpful to mention … [Read more...]
What is it worth to your company to show up in the top search results for your type of services or products? Shouldn’t that be the primary goal of your website? Shouldn’t your website market you, rather than you having to market your website? Many of us make decisions about … [Read more...]
David Jay's Open Source Photo (OSP) forum has quickly become a favorite. It has a great easy attitude and a tremendous amount of helpful information is exchanged. Outstanding is a list put together and recently shared in the OSP forum by Matt McGraw, of Matt McGraw Photography … [Read more...]
One of the dirty little secrets of the wedding press is that the oft-repeated statistic that the averge US per wedding spending is approaching $30,000 is really a lie. Last May in a blog post titled "Lies, damned lies and statistics", I pointed this out using recent figures from … [Read more...]
With the growing cost of Google adwords and our target market brides' increasing resistance I thought it would be helpful to precisely show how you can discover the search words used most often. And benefit from using them in your website content at no expense. First to discover … [Read more...]
In the quest to find methods to help improve marketing results for wedding professionals I often look at website options/techniques. Previously I have discussed the impressive advantages of using a rich featured blog engine as the basis for your website, but ignored the almost crippling … [Read more...]
This is going to be one of those lazy blog posts where I suggest you go read someone else's blog, but it is Sunday afternoon and Rebecca Grinnals at Weddex blog has a great post about what I think will become the new wedding zietgeist, or cultural climate, which values meaning above … [Read more...]
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