A blog of advice, discussion and resources to help Small Business Professionals increase their income through the internet
This is a continuation of my earlier post in that it is a note from the same person, regarding her website traffic improvement and upcoming appointments by following up on the contacts from the wedding show. "I know you love this stuff for your blog, so I thought I would update you. After … [Read more...]
It is time to shift your positioning. There are probably some lessons here for wedding professionals as we go into the booking season. Regardless of client base, many of us have already noticed that for 2009 it seems that ostentatious luxury is "out" and here are a couple of … [Read more...]
What is it worth to your company to show up in the top search results for your type of services or products? Shouldn’t that be the primary goal of your website? Shouldn’t your website market you, rather than you having to market your website? Many of us make decisions about … [Read more...]
David Jay's Open Source Photo (OSP) forum has quickly become a favorite. It has a great easy attitude and a tremendous amount of helpful information is exchanged. Outstanding is a list put together and recently shared in the OSP forum by Matt McGraw, of Matt McGraw Photography … [Read more...]
In the quest to find methods to help improve marketing results for wedding professionals I often look at website options/techniques. Previously I have discussed the impressive advantages of using a rich featured blog engine as the basis for your website, but ignored the almost crippling … [Read more...]
This is going to be one of those lazy blog posts where I suggest you go read someone else's blog, but it is Sunday afternoon and Rebecca Grinnals at Weddex blog has a great post about what I think will become the new wedding zietgeist, or cultural climate, which values meaning above … [Read more...]
Colleague and friend Christine Boulton, well known wedding/bridal business consultant and writer extraordinaire, has new marketing agency for wedding and bridal businesses!The Agency at Think Like A Bride provides a full range of high value/low cost marketing services to wedding and … [Read more...]
A blog based website is not a "normal" website. Like Clark Kent it may look normal, but it has some special powers.Recently I wrote that it was my opinion that for marketing purposes a blog based site made the best wedding professional website. It stimulated some questions that … [Read more...]
If you still think that email doesn't work, please read this very recent article from eMarketer. It is an excellent summary of recent consumer direct marketing channel preference.Some important information from the article:"Asked to judge the acceptability of various channels for … [Read more...]
"Sway" the new book by brothers Ori and Rom Brafman (one a psychologist, the other an entrepreneur) has many powerful lessons for marketers. The most useful for us wedding professionals maybe the emotional motivation of "loss aversion" Here is a partial excerpt from their book:... … [Read more...]
For another insight into the value and power of well managed direct email marketing read this recent eMarketer article.A few important grafs -Half of US adult e-mail users surveyed in April 2008 for Merkle's "View from the Inbox" study, conducted with Harris Interactive, said they … [Read more...]
As a wedding professional you have three major channels for business development and marketing on the web, in addition to your website.They arePaid Search like Google Adwords, Display Ads/Banners on placed on wedding directory websites or other sites either directly or with a service … [Read more...]
As wedding professionals we have often worked many years developing our skills, becoming masters of the art or service we offer. Then when we finally feel we are competent to provide our service for payment and proceed to open our own wedding business … we promptly change careers. … [Read more...]
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