It’s a Slam Dunk – the power of wedding show lead follow up

This is a continuation of my earlier post in that it is a note from the same person, regarding her website traffic improvement and upcoming appointments by following up on the contacts from the wedding show.
“I know you love this stuff for your blog, so I thought I would update you.
After sending a follow-up email [...]

Always try to finish the loop for maximum marketing ROI

Yesterday I had a note from a client who was disappointed by the low number of website visitors following her presence at a well attended wedding show.
She wrote:
“I did what was supposed to be a BIG wedding show. … I checked my {website} stats from this weekend and there were really very few hits. [...]

MUST DO – follow up those wedding and bridal show leads

This was going to be the “everything you need to know” post of following up on your bridal and wedding show leads. But I found that Andy Ebon has just recently created a great post on this most fundamental practice, though unused opportunity. And then that there was some relevant stuff in other [...]

Does anyone respond to these with more than a chuckle and delete?

I really hope not! Every month brings another few scam emails targeted, however poorly, at wedding professionals. And occasionally, but thankfully rarely, there will be a question about the possibility of the email being a real opportunity. It is not. It is only an opportunity to rightfully wear this t-shirt:

For anyone that [...]

Teleseminar recording with exceptional wedding/bridal marketer Lori Osterberg

A lot of people have asked when this recording would be available and I just finished the editing and upload. I think it was the best, most valuable teleseminar for wedding/bridal marketers yet!
This last Wednesday evening was our regular monthly Great Wedding Network wedding/bridal marketing teleseminar.
Guest expert Lori Osterberg CEO of Vision of [...]

The Power of APPLICATIONS! Easy, Low-cost, Results – Expand Your Brand plus Direct Market in Facebook & MySpace

Many people have well justified reservations regarding the return on investment in marketing on social networks such as MySpace and Facebook. While brands are easily extensible into the social networking environment through profile creation, addition of friends, group presence and advertising, actually making sales is difficult.
Advertising on social network has had infrequent success. [...]

Indeed – Email Marketing Still Works!

For another insight into the value and power of well managed direct email marketing read this recent eMarketer article.
A few important grafs -

Half of US adult e-mail users surveyed in April 2008 for Merkle’s “View from the Inbox” study, conducted with Harris Interactive, said they had made an online purchase in the previous year [...]

Insights to Facebook and MySpace friends and our upcoming May 28th teleseminar

Just a short post, part of getting ready for our free teleseminar regarding how wedding/bridal professionals can use MySpace and Facebook to increase their income.
Newsweek has a helpful article online by Steven Levy covering Facebook and MySpace friending, “How Many Friends Is Too Many?” The article provides excellent info contrasting the two [...]

Direct Email Marketing and the Rule of Seven

How many products have you ever purchased based upon the first and only commercial information you had? Any? That is the foundation for the Rule of Seven. And it is important because it is one the marketing rules, that when followed, will make you successful.
The Rule of Seven stems from marketing research work that Dr. [...]

Convert more leads to sales, manage your communication

In many of my conversations with wedding professionals who are seeking to increase their income I hear the comment that they have little success with leads. From any source.
It is my view that part of the reason for this is that leads and the communications directed towards those leads is not effectively managed. [...]