A blog of advice, discussion and resources to help Small Business Professionals increase their income through the internet
This is a continuation of my earlier post in that it is a note from the same person, regarding her website traffic improvement and upcoming appointments by following up on the contacts from the wedding show. "I know you love this stuff for your blog, so I thought I would update you. After … [Read more...]
Yesterday I had a note from a client who was disappointed by the low number of website visitors following her presence at a well attended wedding show. She wrote: "I did what was supposed to be a BIG wedding show. ... I checked my {website} stats from this weekend and there were … [Read more...]
This was going to be the "everything you need to know" post of following up on your bridal and wedding show leads. But I found that Andy Ebon has just recently created a great post on this most fundamental practice, though unused opportunity. And then that there was some relevant … [Read more...]
I really hope not! Every month brings another few scam emails targeted, however poorly, at wedding professionals. And occasionally, but thankfully rarely, there will be a question about the possibility of the email being a real opportunity. It is not. It is only an opportunity … [Read more...]
For another insight into the value and power of well managed direct email marketing read this recent eMarketer article.A few important grafs -Half of US adult e-mail users surveyed in April 2008 for Merkle's "View from the Inbox" study, conducted with Harris Interactive, said they … [Read more...]
How many products have you ever purchased based upon the first and only commercial information you had? Any? That is the foundation for the Rule of Seven. And it is important because it is one the marketing rules, that when followed, will make you successful.The Rule of Seven stems … [Read more...]
In many of my conversations with wedding professionals who are seeking to increase their income I hear the comment that they have little success with leads. From any source.It is my view that part of the reason for this is that leads and the communications directed towards those … [Read more...]
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