A blog of advice, discussion and resources to help Small Business Professionals increase their income through the internet
Don Samples of Midnight Magic Videography in Knoxville TN just sent me a note recounting his satisfaction and success from using our website. I really like that we were able to help his success, but before I share his experience I need to tell you a little about how we began. About … [Read more...]
Because it shows how important Facebook and Twitter are becoming to presenting your business/services on the internet I meant to get this published a few days ago. Sorry for the delay. Even if you have already noted the article from TechCrunch sharing how Facebook continues to … [Read more...]
Smart small business professionals see the opportunity of being able to market and sell on the internet. Your business can have a dialog with current and potential customers 24/7/365. Of course the challenge is being noticed with all the competition on the web today. Having your … [Read more...]
Yesterday I had a note from a client who was disappointed by the low number of website visitors following her presence at a well attended wedding show. She wrote: "I did what was supposed to be a BIG wedding show. ... I checked my {website} stats from this weekend and there were … [Read more...]
This was going to be the "everything you need to know" post of following up on your bridal and wedding show leads. But I found that Andy Ebon has just recently created a great post on this most fundamental practice, though unused opportunity. And then that there was some relevant … [Read more...]
The marketing activity we all hope for; the free, powerful word of mouth referral to our website is severely hampered by Flash based website. The monolithic nature of Flash websites prevent anyone directing a contact into a specific part of your website. So they take a screen capture … [Read more...]
If you haven't been taking lessons at the CameraDojo, you probably should take the time to visit. It could only help you gain the skill to survive and thrive in meeting any challenge ... even this economic recession. Created by well known and respected photographers, Kerry and … [Read more...]
This is the final (for now) post on how to blog. Your website's blog can make a huge difference in your on-line success, increasing your search engine result page rank, visitor traffic and presenting you as an expert in your field. Here are a few other helpful perspectives. In … [Read more...]
I think too often we tend to look at the past when creating blog posts. For the New Year I will try to use my blogging to explore potentially emerging market segments. What I mean is that blogs are supposed to be a dialog with our site visitors and too often we don't risk advancing … [Read more...]
It is time to shift your positioning. There are probably some lessons here for wedding professionals as we go into the booking season. Regardless of client base, many of us have already noticed that for 2009 it seems that ostentatious luxury is "out" and here are a couple of … [Read more...]
Yes! It is possible for a wedding professional to grow their business during this difficult time. In fact, this may the best opportunity you have had. Fortunately people will always be getting married so as wedding professionals we can count on continuing demand. But to grow (or … [Read more...]
Often you will find a reference that SEO experts know how to write content for your website with effective keyword density. Well you can, too. Just include the details. The who, what, when, where, why and how. I never imagined that my high school Composition class teacher was … [Read more...]
What is it worth to your company to show up in the top search results for your type of services or products? Shouldn’t that be the primary goal of your website? Shouldn’t your website market you, rather than you having to market your website? Many of us make decisions about … [Read more...]
David Jay's Open Source Photo (OSP) forum has quickly become a favorite. It has a great easy attitude and a tremendous amount of helpful information is exchanged. Outstanding is a list put together and recently shared in the OSP forum by Matt McGraw, of Matt McGraw Photography … [Read more...]
The most basic question is often the best question. And this is also a question that my brother-in-law asked. My brother-in-law said after listening to a lot of words about SEO he still didn't understand the value of it or why the proposed fees were so high. Might I help him understand? To … [Read more...]
Many of us over look a unique power of a blog/website for search engine marketing. In addition to Google, blogs and blog/websites have another type of search engine that can benefit your business. These search engines are dedicated blog search engines like Technorati. And, just … [Read more...]
We all agree, the purpose of your website is marketing. But what good is your website, if very few prospective clients ever find it? This why you need to consider both customers for your website; the HUMAN customer and the search engine's SEARCH-BOT customer when you develop or … [Read more...]
This is one of the most accurate and complete discussions of Search Engine Optimization (SEO) that I have read lately. SEO Is Not Just For Wedding Photographers Anymore Plus it mentions a number of helpful specific action points to improve most site's search ranking. (Although … [Read more...]
One of the dirty little secrets of the wedding press is that the oft-repeated statistic that the averge US per wedding spending is approaching $30,000 is really a lie. Last May in a blog post titled "Lies, damned lies and statistics", I pointed this out using recent figures from … [Read more...]
Recently while exploring some discussion boards I came across a few threads like this one on Photo.net having to do with Google dropping Bludomain websites from their search results index. I came across similar threads on Flickr and the FM forum. Unfortunately the problem is not … [Read more...]
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