A Client Shares – How Our WordPress Based Websites Actually Increased His Business

Don Samples of Midnight Magic Videography in Knoxville TN just sent me a note recounting his satisfaction and success from using our website. I really like that we were able to help his success, but before I share his experience I need to tell you a little about how we began.
About five months ago [...]

Monthly Facebook Visits Overtake MSN, Nearing Google and Yahoo

Because it shows how important Facebook and Twitter are becoming to presenting your business/services on the internet I meant to get this published a few days ago. Sorry for the delay.
Even if you have already noted the article from TechCrunch sharing how Facebook continues to grow and is on the verge of eclipsing the [...]

Trollbeads Trail – Complete e-Commerce site with shopping cart all in WordPress

Smart small business professionals see the opportunity of being able to market and sell on the internet. Your business can have a dialog with current and potential customers 24/7/365. Of course the challenge is being noticed with all the competition on the web today. Having your website rank high enough with [...]

Always try to finish the loop for maximum marketing ROI

Yesterday I had a note from a client who was disappointed by the low number of website visitors following her presence at a well attended wedding show.
She wrote:
“I did what was supposed to be a BIG wedding show. … I checked my {website} stats from this weekend and there were really very few hits. [...]

MUST DO – follow up those wedding and bridal show leads

This was going to be the “everything you need to know” post of following up on your bridal and wedding show leads. But I found that Andy Ebon has just recently created a great post on this most fundamental practice, though unused opportunity. And then that there was some relevant stuff in other [...]

How Flash websites prevent “Word of Mouth” internet referrals

The marketing activity we all hope for; the free, powerful word of mouth referral to our website is severely hampered by Flash based website. The monolithic nature of Flash websites prevent anyone directing a contact into a specific part of your website. So they take a screen capture to show what they find [...]

My CameraDojo podcast with expert photographers Kerry Garrison and David Esquire on website search optimization/marketing and getting the most from your blog

If you haven’t been taking lessons at the CameraDojo, you probably should take the time to visit. It could only help you gain the skill to survive and thrive in meeting any challenge … even this economic recession.

Created by well known and respected photographers, Kerry and David, it is an excellent website to assist professionals [...]

Blogging advice wrap-up

This is the final (for now) post on how to blog. Your website’s blog can make a huge difference in your on-line success, increasing your search engine result page rank, visitor traffic and presenting you as an expert in your field. Here are a few other helpful perspectives.
In his recent brief and [...]

Yet Another Blogging Resolution, use your blog for “look forward” marketing

I think too often we tend to look at the past when creating blog posts. For the New Year I will try to use my blogging to explore potentially emerging market segments.
What I mean is that blogs are supposed to be a dialog with our site visitors and too often we don’t risk advancing [...]

When upscale brides downshift

It is time to shift your positioning.
There are probably some lessons here for wedding professionals as we go into the booking season.
Regardless of client base, many of us have already noticed that for 2009 it seems that ostentatious luxury is “out” and here are a couple of articles with some measurements.
First from Conde Nast [...]

Can your wedding business thrive during a recession

Yes! It is possible for a wedding professional to grow their business during this difficult time. In fact, this may the best opportunity you have had. Fortunately people will always be getting married so as wedding professionals we can count on continuing demand. But to grow (or maybe even to continue) we must innovate [...]

How to write with “effective keyword density”

Often you will find a reference that SEO experts know how to write content for your website with effective keyword density. Well you can, too. Just include the details. The who, what, when, where, why and how. I never imagined that my high school Composition class teacher was trying to train [...]

What is a top search result showing worth to your business

What is it worth to your company to show up in the top search results for your type of services or products? Shouldn’t that be the primary goal of your website? Shouldn’t your website market you, rather than you having to market your website?
Many of us make decisions about our website without first [...]

How to get 300+ inquiries, you’ll make so much more money

David Jay’s Open Source Photo (OSP) forum has quickly become a favorite. It has a great easy attitude and a tremendous amount of helpful information is exchanged.
Outstanding is a list put together and recently shared in the OSP forum by Matt McGraw, of Matt McGraw Photography which he directly titled “How to get 300+ [...]

Why should I care about this SEO stuff?

The most basic question is often the best question. And this is also a question that my brother-in-law asked.  My brother-in-law said after listening to a lot of words about SEO he still didn’t understand the value of it or why the proposed fees were so high. Might I help him understand?
To keep it [...]

Use your blog/website’s unique properties for search engine marketing

Many of us over look a unique power of a blog/website for search engine marketing.
In addition to Google, blogs and blog/websites have another type of search engine that can benefit your business. These search engines are dedicated blog search engines like Technorati.
And, just as it is beneficial to verify your website with Google, [...]

Some of the most important customers to “see” your website are not human.

We all agree, the purpose of your website is marketing. But what good is your website, if very few prospective clients ever find it?
This why you need to consider both customers for your website; the HUMAN customer and the search engine’s SEARCH-BOT customer when you develop or enhance your website.

While the search-bot is hidden and [...]

Another perspective on SEO for Wedding Photographers

This is one of the most accurate and complete discussions of Search Engine Optimization (SEO) that I have read lately.
SEO Is Not Just For Wedding Photographers Anymore
Plus it mentions a number of helpful specific action points to improve most site’s search ranking.
(Although I do think he is a little optimistic on the likely possibility of [...]

Wall Street Journal reveals average US wedding cost is really about $15K, or less!

One of the dirty little secrets of the wedding press is that the oft-repeated statistic that the averge US per wedding spending is approaching $30,000 is really a lie.
Last May in a blog post titled “Lies, damned lies and statistics”, I pointed this out using recent figures from The Wedding Report. Using The Wedding [...]

“Google kicked off my Bludomain site”

Recently while exploring some discussion boards I came across a few threads like this one on Photo.net having to do with Google dropping Bludomain websites from their search results index. I came across similar threads on Flickr and the FM forum. Unfortunately the problem is not Bludomain’s, it can be any other similarly developed [...]

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