The best thing about natural or organic search is that in the long term it costs less and you reach more prospective clients with it. A very lot more.
The difference is in the details. It may be easy to think that it does not matter how you get your website listed on the front page of Google. But it does.
Recent data from Compete.com is showing that the ratio of referrals (or click throughs) of natural or organic search versus paid search is about 94 to 1. In other words out of every 100 search referrals people chose to click on the organic or natural listing well over 9 times more frequently.
And the trend for paid search referrals is declining. It has dropped .5% since May.
So the lessons are;
- If you are having poor results with paid search ad placement, it may be because over 90% of the time people are clicking on the top natural results.
- The time and money that you would put into Adwords type advertising, may be better spent on having a better website and frequently adding content to get a higher search ranking.
Consider moving your website into what I call a WordPress based dialog-site the best option for SEO, for easier content additions, better natural search placement, lower advertising cost and social media participation.
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- Proof – Site structure is your best SEO investment
