Easy, No Cost, Five Minute Off-Page SEO – Extend the time until your domain expires

Most meaningful lasting improvement is search page results comes for improving your site content and structure. But a few months ago I shared an SEO tidbit about increasing the time to expiration for your domain name. Something that takes just a few minutes and has no cost other then the prepayment of fess that you will pay at a later date. The experts that I tend to follow were giving it a good score, 4.1 out of a maximum of 5 for being a useful SEO technique.

Well let me say – IT WORKS GREAT! I have proof! Twice this weekend I have been in on using it to get a quick boost in search page ranking results. First, a photography client had been working diligently to get his site onto the first page for wedding photographer searches in his large metro area. After initially moving up quickly from obscurity since moving the site to our WordPress based platform from Flash, it seemed stuck on the third search results page. Since his domain was coming up for renewal he decided to renew for five years. Within 48 hours his site was number 3 on the first page of Google for the generic metro wedding photographer search.

Following this revelation, late Saturday I did the same five year prepayment with a very new site, less than two months old. It too rocketed up in less than 48 hours in a generic one word brand name search. It moved up over 90 slots and is now on the second page, with no other changes.

So my advice is that this is an important element right now in the Google formula and if you are intending to be in business with your current domain name go ahead and prepay five or more years of your domain name. Right now!