Don’t market your website, let your website market you

So we get a new website and we want visitors and traffic. What do many of us end up doing … we market and promote our website! We often buy Adwords, send out direct email and even have price reduction specials. In other words, after we have spent money and time creating a new website, we often find ourselves indentured to spend more money and time marketing our website . When we could have just let our website (if it had the correct structure) and Google do all that work … for FREE

This is a direct email I got just yesterday -

” To promote our new website, _________ Photography is offering a NO SITTING FEE portrait session this summer. Take advantage of the nice weather and let us photograph your family, kids, babies, pet, or glamour portraits. “

So I go an visit their website. They do beautiful photography, but unfortunately it is a Flash website with a typical “splash” landing page with little info and linking to the Flash site and a Blogspot blog using search crippling action script. The website-grader search marketing potential tool gives it a score of just 12. So with its current structure it will be trapped in the cycle needing constant expense of time and money to do what an integrated hybrid WordPress web/blog site will automatically do just as a matter of the correct structure and your relevant content.

Google exists to present your website to potential clients. And at no cost! You only need to give Google a chance by making the right website choices. The path to marketing success (high returns, low cost) is much easier with the right choice … an SEO optimized WordPress based integrated web/blog site. Let Google and the other search engines help you.