The 4th Biggest Lie – “A Flash based website can SEO just as well as an HTML site”

No matter how many times you read it or how many times some Flash website sellers and some SEO service providers say it … IT JUST IS NOT TRUE! A Flash based website will NOT SEO as well an HTML site.

If it were true, don’t you think major internet marketers like Amazon or eBay would move more of their content into Flash? Or even better, why do almost all the SEO “experts” advise that a good way to increase your search presence and internet traffic is to get a separate non-Flash blog and link it to your Flash website. Great!, it really did nothing for your Flash website’s SEO and now you have two websites to maintain.

All just to try to get your Flash site recognized.

All things being the same, there in no Flash site that will SEO to the same level as a HTML site. The Flash website sellers can talk about their SEO techniques and give you a lot of fancy phrases (“deep linking”?) but even if they might help a Flash site, they would provide even better results on a HTML site. When the most successful Flash SEO technique is to create a parallel, but unseen, HTML site it … should be painfully obvious that HTML provides much better opportunity for higher search page placement. It is the HTML site that gets the search ranking. Be it Flash websites by Bludomain, Show-It, Big Black Bag and others the “features” of Flash combined with the weak (for search engines) structure relegate Flash based websites to less than ideal search engine placement.

Strong SEO and search page results placement mean more marketing visibility and lower advertising expense. Flash may have a very useful role in your website, but not as your website’s total platform.

Follow this advice and your website will respect you in the morning.

(ps – but if you still think that a Flash site will SEO as well as an HTML site … might you be interested in buying a bridge in Brooklyn?)