A blog based website is not a “normal” website. Like Clark Kent it may look normal, but it has some special powers.
Recently I wrote that it was my opinion that for marketing purposes a blog based site made the best wedding professional website. It stimulated some questions that asked to me explain more why or how a blog based site is better.
There are four basic parts to my opinion on this and it is a little technical so I provided some links in my explanation for more detail.
First is fairly obvious, the desire of most brides-to-be to obtain a lot of information before making purchase decisions and the ease of which the owner of blog based site can present new information through site updates, for site visitors to share comments and easily bookmark it on social networking sites like Digg. This allows the blog based site owner to meet the target market bride-to-be desires for wedding related information and benefit the blog based site owner with the competitive advantage of customer engagement, and potentially viral marketing.
The second part is a little more obscure or secret to many of us and has to with the inherent nature of most blogs relationship to search engines. Blog based sites are very “friendly” to search engines easily presenting their text based content. In the background a blog based site creates a brand new web page for most updates, which is noticed by search engines and often gives the site increased search relevancy ranking. Blog based sites also have an additional group of blog only search engines. Blog only search engines such as Technorati work by indexing blog article tags and then presenting those articles in order of the most recent. The more a blog based site updates and provides relevant tags, the more the site will be in the top search results.
Compounding all this is the unique “push” power of web feeds and feed readers. Most blog based websites have the advantage of automatically creating a web feed which allows your target
market to be presented information about website updates automatically on a daily basis, thereby enhancing customer engagement. This may be a little obscure to many of us but it is fairly well known by our bride-to-be target market’s generation. They know all they need to do is click on the orange syndication image in the right side of their browser’s site address window to add a blog based site to their feed reader, easily getting a summary list of updates of the websites in which they have interest. They can then click through from the summary to visit your blog based website. Helping to insure the blog based website owner the competitive advantage of customer engagement.
Lastly, development and ownership costs of a blog based website are frequently much less than conventional websites.
So, in short summary my opinion is based on the reality that the blog based website owner often has higher search results, receives the additional competitive advantage of customer engagement and saves money.
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