This is going to be one of those lazy blog posts where I suggest you go read someone else's blog, but it is Sunday afternoon and Rebecca Grinnals at Weddex blog has a great post about what I think will become the new wedding zietgeist, or cultural climate, which values meaning above … [Read more...]
Online Testimonials Image Generator
June 26, 2008 By 1 Comment
Ever wish there was a better way to present those emails of thanks you get from clients? Well this might help. And it's free!The CopyDoodles™ Testimonial Generator Just pick your paper color and style, font style and color, then enter the text and it will generate a gif that looks … [Read more...]
A new marketing agency devoted to only wedding and bridal businesses
June 23, 2008 By Leave a Comment
Colleague and friend Christine Boulton, well known wedding/bridal business consultant and writer extraordinaire, has new marketing agency for wedding and bridal businesses!The Agency at Think Like A Bride provides a full range of high value/low cost marketing services to wedding and … [Read more...]
The secret life of a blog based website
June 16, 2008 By Leave a Comment
A blog based website is not a "normal" website. Like Clark Kent it may look normal, but it has some special powers.Recently I wrote that it was my opinion that for marketing purposes a blog based site made the best wedding professional website. It stimulated some questions that … [Read more...]
Help for the color scheme challenged, like me!
June 13, 2008 By Leave a Comment
I love color! Unfortunately putting together innovative and attractive color schemes is a talent I do not have. One needs only to take a look at this blog for evidence. But, I have found help.Colorschemer.com is sublime! Good for both wedding professionals and brides-to-be. … [Read more...]
The perfect wedding professional website is a …blog?
June 11, 2008 By 4 Comments
But, probably not your father's blog.Web technology and, more importantly, web users are continually changing. We all realize the importance of our websites, and there is a range approaches from simple static text, dynamically generated pages to gorgeous flash presentation sites. … [Read more...]
Today’s brides-to-be want your email
June 6, 2008 By Leave a Comment
If you still think that email doesn't work, please read this very recent article from eMarketer. It is an excellent summary of recent consumer direct marketing channel preference.Some important information from the article:"Asked to judge the acceptability of various channels for … [Read more...]
Surviving and avoiding weddings from hell
June 2, 2008 By Leave a Comment
Just an article from CNN on weddings from hell and how to survive them.Some astounding disasters are described, but I liked best the closing paragraph's argument for simplicity -Future brides and grooms may also want to remember that the more bells and whistles they dream up for their … [Read more...]
A potential price increase is more powerful than a discount. A lesson from "Sway"
June 1, 2008 By 1 Comment
"Sway" the new book by brothers Ori and Rom Brafman (one a psychologist, the other an entrepreneur) has many powerful lessons for marketers. The most useful for us wedding professionals maybe the emotional motivation of "loss aversion" Here is a partial excerpt from their book:... … [Read more...]
