For another insight into the value and power of well managed direct email marketing read this recent eMarketer article.A few important grafs -Half of US adult e-mail users surveyed in April 2008 for Merkle's "View from the Inbox" study, conducted with Harris Interactive, said they … [Read more...]
Death Watch for Search Engine Optimization (SEO)?
May 25, 2008 By Leave a Comment
I haven’t wanted to say much on this topic because the SEO voice is so loud. And for good reason, SEO had some great results and every website should still always have good search engine management and “hygiene”.For the last few months I have been watching SEO consultants enhancing … [Read more...]
Comparing three web marketing options on your profits
May 21, 2008 By 1 Comment
As a wedding professional you have three major channels for business development and marketing on the web, in addition to your website.They arePaid Search like Google Adwords, Display Ads/Banners on placed on wedding directory websites or other sites either directly or with a service … [Read more...]
Direct Email Marketing and the Rule of Seven
May 20, 2008 By 1 Comment
How many products have you ever purchased based upon the first and only commercial information you had? Any? That is the foundation for the Rule of Seven. And it is important because it is one the marketing rules, that when followed, will make you successful.The Rule of Seven stems … [Read more...]
Mastery versus Marketing – Congratulations on Your Career Change!
May 19, 2008 By Leave a Comment
As wedding professionals we have often worked many years developing our skills, becoming masters of the art or service we offer. Then when we finally feel we are competent to provide our service for payment and proceed to open our own wedding business … we promptly change careers. … [Read more...]
Lies, Damned Lies and Statistics – Average Wedding Spending
May 17, 2008 By 8 Comments
If Bill Gates, the founder of Microsoft, walks into a crowded bar ... everyone in the bar is instantly a multimillionaire. On average, that is.Most of us are aware of the constantly quoted and increasing average wedding cost number. I wonder how many of us really understand what … [Read more...]
Branding by Ben Mack, Free "Think Two Products Ahead" Video
May 16, 2008 By Leave a Comment
He has a lot of fans and Ben Mack always seems to have a little different approach in making the marketing practice of the major companies approachable by very small businesses. I recently came across this recent 79 minute video by Ben Mack on Google. [google -508307018683962064 … [Read more...]
The Challenge in Marketing to Gen Y / Millenial Brides-to-be
May 15, 2008 By 4 Comments
I recently came across this open letter on Facebook. I think it is very instructive as to the intelligence of this generation's brides-to-be and how we need to become more authentic and helpful in marketing our services. If anyone would/want, please comment on this opinion by Ashley … [Read more...]
More on high value creative weddings
May 15, 2008 By Leave a Comment
This recent business news item from MSNBC asks, "Economy sticking a cake fork in bridezilla?"Well sourced, it offers anecdotal accounts that high value in weddings may become a new trend, replacing extravigance. Very much worth the few moments to read.Much to think about as far as … [Read more...]
Convert more leads to sales, manage your communication
May 13, 2008 By Leave a Comment
In many of my conversations with wedding professionals who are seeking to increase their income I hear the comment that they have little success with leads. From any source.It is my view that part of the reason for this is that leads and the communications directed towards those … [Read more...]
Recap of our recent Branding for Wedding Professionals teleseminar
May 10, 2008 By Leave a Comment
Thank you to all who participated in our teleseminar on April 30th with Christine Boulton of Think Like A Bride. It was a great discussion and a wonderful exchange of ideas. A few after word comments from participants sent in by email:"It was informative so thank you for inviting … [Read more...]
Are high value creative weddings the new "black"?
May 9, 2008 By 1 Comment
Recently I had a message from a wedding professional in Oregon mentioning that weddings and revenue combined were down about 15% in her area and asking if wedding business was down in my area, too.My observation is that weddings are about the same in number, but that it seems like … [Read more...]
Welcome to my new blog.
May 9, 2008 By Leave a Comment
If anyone reads this, thank you for being here. I am not sure this is the best first post, but I need to start somewhere and the reason for this blog seems a good place. As part of my program of unique bride-to-be leads and wedding professional coaching I have begun this blog … [Read more...]
